How do you establish research as a product marketing function when there is a UX research team already owning most research initiatives?
And how to you create ownership of that function when UX research believes they should be the sole owner of all research?
3 Answers
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3y
The rise of UX research as a practice over the past 10+ years has unfortunately created it's share of organizational overlap, friction and feudal rivalries (leading to wa...
1318 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 2y
UX research should be viewed as a valuable partner to product marketing. They are often researchers by training and can offer guidance on leveraging best practices to ens...
478 Views
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Confluent, Twilio, ActiveCampaign
Inngest Head of Marketing • 2y
Oh I love that you have a UX team that does a lot of this work! TLDR your UX team is building for what your ICP expects to see in product. You (the PMM) are building the ...
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