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What methods or tools do you use to do in-product marketing (to users while they are in your product's dashboard)?

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3 Answers
Launch Channels Launch Strategy
  1. Emily Ritter
    Emily Ritter

    Gorgias Chief Marketing Officer • 6y

    This is an area we’re looking to get better at. We think that being able to send relevant messages in context, will help us be a guided partner to small businesses as they look to take care of their teams (and ultimately raise awareness and drive adoption of the valuable new things we ship). We have a home-built notification tool. As our product has grown in complexity, we have needs for more tailoring. Have used Intercom in the past and found it to be very effective for in-app communication (an ...Read More

    1,642 Views
  2. Priya Kotak
    Priya Kotak

    Figma Product Marketing • 4y

    At Figma we use a few different types of in-app messaging to reach users depending on what information we’re sharing. While in-app messaging can be a great way to reach users, it can also be distracting — PMMs work closely with their product and design counterparts to determine whether in-product messaging makes sense for a given launch, and if so, the best format and targeting. Here are four formats we primarily use at Figma: Modals: We typically reserve modals for our bigger and most requested ...Read More

    1,115 Views
  3. Savita Kini
    Savita Kini

    Cisco Director of Product Management, Speech and Video AI • 6y

    This is an interesting question. I usually look at the fundamentals of marketing  3 Cs -- Customer (enterprise, mid-market, consumer, SMB), Competition, Company (aka startup, big company, mid-size)  Strategy on go-to-market differs based on segments, type of company, how competitive the space is.  For tech -- I also often go back to "crossing the chasm" -- where are we on the cycle with respect to the technology and customer adoption, because product/solution messaging differs based on that.  Fo ...Read More

    400 Views

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