How do you get insight into the current state of prospect/sales interactions?
What are good ways to learn about the field's approach, prospect priorities, etc.
5 Answers
Zendesk Senior Director Product Marketing • 2y
We have done a variety of things over time which I'll list out here: 1- Leveraged tools like Gong to get reporting on critical topics, key ways of selling, and also under...
1869 Views
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 3y
There are multiple ways to get insights into your selling motion: 1/ Listen to sales calls - that's an obvious one but you can get pretty systematic with it, create a reg...
717 Views
Upcoming Event
Mastering Market Research
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 3y
Listen to calls. There’s no other way thats really effective. We live in the world of Gong/Chorus - where we have unprecedented insight into prospect conversations. There...
528 Views
Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
This is a passion area for me! I work to carve out time for learning and exposure. It's always tough when you have pressing timelines for deliverables, but that work will...
1016 Views
Axonius Product Marketing | Formerly Microsoft, Veza, Okta • 4y
The simplest and fastest way is to talk directly with your reps! Not sales managers but the reps that are actually having the daily conversations - ask them (this is from...
313 Views
Related Questions
Many sales team members don't realize (or are concerned with) the importance of their interactions with prospects as a source for product and messaging insights. What do you do to encourage enthusiastic communication on what they're learning in the field?What is the best approach to working with sales? I'm new to Sales Enablement and I'm curious how heavy-handed my approach should be. How much input does Sales expect from me, and what are some things that the sales team should be doing on their own? Please talk about an example when sales have helped you adjust positioning and messaging.How do you get input from Sales on marketing content ideas and feedback?What kind of visibility do you have in regards to what pieces of content your reps use most often or which pieces are actually closing deals?