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How do you get teams to feel bought-in for research that they aren't leading?

One challenge I've had is that teams will disregard research if their team didn't lead it, even if it's centered on small, qualitative studies.

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3 Answers
Influencing the Product Roadmap
  1. Julian Clarke
    Julian Clarke

    Wisq Head of Marketing • 4y

    In my experience this usually breaks down due to underinvested relationship-building or lack of alignment of objectives across teams. If you try to convince a PM or any cross-functional stakeholder of a point with research you conducted – as quality or strategic or correct as it may be – without first establishing a foundation of credibility and trust, or understanding what that person and their team is trying to accomplish and positioning it around how this research helps them achieve those goa ...Read More

    1,194 Views
  2. Vishal Naik
    Vishal Naik

    Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y

    It starts with buy-in. If you can work with your XFN teams before the research is commissioned to chat about what questions the business wants solved and then once you have a vendor share the vendor proposal and then once you have qual/quant outlines share those with your XFNs to get their opinions on the questions being asked and research strategies being leveraged--then your partner teams will feel like they had a part in the research origination, and then they might be more interested in its ...Read More

    511 Views
  3. Tracy Montour
    Tracy Montour

    HiredScore Head of Product Marketing • 3y

    I've said it before and I'll say it again - get alignment early and often. Help them understand how the research will help them, and why you are perfectly positioned to lead the the initiative as the voice of the customer within the organization. Ask for their feedback and incorporate their perspectives into the process. 

    244 Views

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