How do you get teams to feel bought-in for research that they aren't leading?
One challenge I've had is that teams will disregard research if their team didn't lead it, even if it's centered on small, qualitative studies.
3 Answers
Wisq Head of Marketing • 3y
In my experience this usually breaks down due to underinvested relationship-building or lack of alignment of objectives across teams. If you try to convince a PM or any c...
1190 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
It starts with buy-in. If you can work with your XFN teams before the research is commissioned to chat about what questions the business wants solved and then once you ha...
511 Views
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HiredScore Head of Product Marketing • 3y
I've said it before and I'll say it again - get alignment early and often. Help them understand how the research will help them, and why you are perfectly positioned to l...
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