How do you leverage Competitive Intelligence to influence the Product Roadmap?
4 Answers
The Knot Worldwide Marketing Consultant | Formerly Meta, Strava, eBay, Nextdoor, TeamSnap • 1y
In my opinion, competitive intelligence is one of the most impactful ways product marketing can help inform product roadmaps and ensure your company has a differentiated ...
2775 Views
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
Competitive Insight impacts the roadmap in 2 ways. 1. It can be used to identify competitive strengths and weaknesses. That insight can be used to steer the roadmap while...
988 Views
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Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
I would first interview some sales reps, customer success managers, and customers to validate and possibly support the competitive intelligence received with data and quo...
1201 Views
KiwiQ.AI Head of Marketing & GTM • 1y
Leveraging competitive intelligence deeply enhances your credibility in Product Roadmap conversations. However, competitors and the operating environment could also evol...
487 Views
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