My company commissioned a research report with a 3rd party (HBR), and wants to "go big" with promotion and activation in the market. Have you done this before with success? What was your strategy in terms of Sales Enablement?
Adobe Head of Product Marketing, Real-Time CDP & Audience Manager • 5y
Exciting! Build a three-prong strategy around how you’re going to directly promote it, how you’re going to get the industry to promote it, and how you’re going to get you...
2299 Views
Twilio Vice President Marketing • 5y
This is a great tactic. Research is a great way to drive energy and excitement around a ‘theme’ you want to focus on. I have done this before and it was the single larges...
1136 Views
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Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y
This is not unlike a company getting a top quadrant spot in a Forrester or Gartner report. More often this will involve some PR + Webinar(s) + Blogs + Ready to use mate...
631 Views