My company commissioned a research report with a 3rd party (HBR), and wants to "go big" with promotion and activation in the market. Have you done this before with success? What was your strategy in terms of Sales Enablement?

Question

Ryan Fleisch · Accepted Answer

Exciting! Build a three-prong strategy around how you’re going to directly promote it, how you’re going to get the industry to promote it, and how you’re going to get you...

Vanessa Thompson · Answer

This is a great tactic. Research is a great way to drive energy and excitement around a ‘theme’ you want to focus on. I have done this before and it was the single larges...

Ajit Ghuman · Answer

This is not unlike a company getting a top quadrant spot in a Forrester or Gartner report.  More often this will involve some PR + Webinar(s) + Blogs + Ready to use mate...

My company commissioned a research report with a 3rd party (HBR), and wants to "go big" with promotion and activation in the market. Have you done this before with success? What was your strategy in terms of Sales Enablement?

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