How do you track and sequence the activities leading up to a product or feature launch?
5 Answers
AssemblyAI CMO • 4y
If you take one thing away from this AMA, it’s that you need a source of truth for your launch activities. Please don’t run a launch without one, I’m begging you. Unsurpr...
1306 Views
Google Global Head of Growth Go-to-market, Google Maps Platform • 2y
The key here is to invent the wheel once, and then modify it if and when there are changes to the type of launch. This will make your life a lot easier and more predictab...
3217 Views
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Meta Product Marketing Lead, Facebook Monetization • 2y
I’ll keep this one simple. To track and sequence activities, create a “Run of Show.” The Run of Show is a document that has every activity, who will do it, when, and if...
1540 Views
Atlassian Head of Lifecycle Marketing, Portfolio • 2y
We use Confluence, Jira Work Management, and Jira Software to track our launches. Free templates:https://www.atlassian.com/software/jira/templates/go-to-markethttps://www...
1836 Views
Clari VP, Brand, Content and Product Marketing • 4y
You have to have a pretty streamlined process. It should be starting about three, four months ahead before launch day, and probably have three, two, five key milestones u...
982 Views
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