Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 7mo
I think the “old” model of analytics tools like UTM trackers and attribution models might giving cloudy at best data due to things like “dark social” or just buyers doing tons of off-site research before finally deciding to enter the funnel. However, one nice thing is that in B2B, buyers and eventually customers do tend to still talk to us. So really, it’s just a shift to a new tool stack. For me, I gather all prospect and customer call transcripts into an NotebookLM project and use that to trac ...Read More
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