How do you measure the impact of product messaging and positioning across different marketing channels? With analytics tools becoming less reliable, curious what metrics you've found most meaningful for demonstrating product-market fit to leadership.
1 Answer
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 5mo
I think the “old” model of analytics tools like UTM trackers and attribution models might giving cloudy at best data due to things like “dark social” or just buyers doing...
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