How do you manage and inform the futuristic vision of the product roadmap with current customer requirements / feedback?
5 Answers
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 6y
Great question. Oftentimes customers’ requests for added capabilities or improvements to current features are already in your product roadmap. When customer feedback corr...
1560 Views
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
I mentioned the MRD in previous answers, which I think is great at informing individual projects or initiatives. At a higher strategic level, I find that Product Vision d...
791 Views
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Atlassian, Wiz, Splunk, Ting
Current customer requirements are helpful to give us a sense of where they are getting stuck, what are their pain points and unmet needs. A futuristic vision of the produ...
1259 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
Managing and informing the roadmap looks like operating as a lawyer and advocating for your client. Collect the feedback, document it, present your business case (quarter...
376 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 3y
I view these as two different things: (1) informing the future vision of the product roadmap and (2) impacting the roadmap in the short term to meet current customer requ...
1455 Views
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