Sarah Khogyani
Group Product Marketing Manager at Coinbase

I mentioned the MRD in previous answers, which I think is great at informing individual projects or initiatives. At a higher strategic level, I find that Product Vision docs are valuable at helping PMMs, PMs and other cross-functional partners align on the multi-year vision for the product. Having alignment on where you want to be in the next 3, 5, and 10 years is really important when navigating the day-to-day of customer feedback and product roadmap prioritization. 

April Rassa
Vice President of Product Marketing at HackerOne
Great question. Oftentimes customers’ requests for added capabilities or improvements to current features are already in your product roadmap. When customer feedback corresponds with your product plan, use the volume of requests for a certain feature to prioritize stack and rank, perhaps bumping ...more