How do you manage and inform the futuristic vision of the product roadmap with current customer requirements / feedback?

Answer

5 Answers

Influencing the Product Roadmap

April Rassa

Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 6y

Great question. Oftentimes customers’ requests for added capabilities or improvements to current features are already in your product roadmap. When customer feedback corresponds with your product plan, use the volume of requests for a certain feature to prioritize stack and rank, perhaps bumping one feature up and another one down as you plan upcoming releases.As your company grows and you receive increasingly more feedback from your customers, it can be difficult to decide what’s really worth i ...Read More

1,560 Views
Sarah Khogyani Wolf

Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y

I mentioned the MRD in previous answers, which I think is great at informing individual projects or initiatives. At a higher strategic level, I find that Product Vision docs are valuable at helping PMMs, PMs and other cross-functional partners align on the multi-year vision for the product. Having alignment on where you want to be in the next 3, 5, and 10 years is really important when navigating the day-to-day of customer feedback and product roadmap prioritization.

795 Views
Alina Fu

Microsoft Director, M365 Copilot for storytelling and narratives, sales enablement, and compete • 2y

Current customer requirements are helpful to give us a sense of where they are getting stuck, what are their pain points and unmet needs. A futuristic vision of the product roadmap would ideally extend at least 6+ months out and hopefully remain durable for at least that period. Otherwise, that isn’t a true futuristic vision. We recently announced our future vision of how Copilot will evolve at Build 2024. For example, we shared that Copilot as a personal assistant is expanding to include team c ...Read More

1,261 Views
Amanda Groves

Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y

Managing and informing the roadmap looks like operating as a lawyer and advocating for your client. Collect the feedback, document it, present your business case (quarterly at minimum - early and often is best). And get alignment with a Product Leader or Ops manager on WHEN is the best time for their time to coalesce that feedback into roadmapping decisions. The most successful cross-functional teams had this clearly defined in the New Product Introduction process with t-shirt sizing weighted sc ...Read More

378 Views
Elizabeth Grossenbacher

Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 3y

I view these as two different things: (1) informing the future vision of the product roadmap and (2) impacting the roadmap in the short term to meet current customer requirements. An example for #1: A few years ago, I partnered with a PM to dream up a product that was unlike anything else on the market. Once we had a few big ideas, we did some market research with secondary data from analysts. From there, we put together a focus group to get customer feedback and validate the secondary research. ...Read More

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