We have a prioritization matrix that helps us prioritize updates from Product. We basically look at how much of a differentiator is this for us? By how big of a revenue opportunity is it? High rev and high differentiation = a tier one launch. Low for both and it's a Tier 3 (lowest). Each tier comes with a menu of communications, launch, and campaign options. It's a nice way to prioritize, especially if your PMM team is smaller than PM team like ours.