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All related (40)
Katherine Kelly
Head of Product Marketing at Benchling | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, SalesforceJuly 30
There's really no perfect way. I'm not sure if you're asking at a broader level, how do you prioritize product's needs against sales or marketing needs, or if you mean on a granular level. I think the
April Rassa
Product Marketing at Cohere | Formerly Adobe, Box, GoogleJanuary 18
This will continue to be an ongoing challenge for those in Product Marketing. Because this role sits at the nexus of all the functional teams within the organization, its easy to get pulled into the "
Marcus Andrews
Sr. Director of Product Marketing at November 15
We have a prioritization matrix that helps us prioritize updates from Product. We basically look at how much of a differentiator is this for us? By how big of a revenue opportunity is it? High rev and
Anna Niles
Senior Product Marketing Manager at G2 November 1
We recently implemented a similar framework and it is game-changing. Grouping features into a larger story make for a stronger message when going to market. Also, it makes the life of the PMM much eas
Iman Bayatra
Director of Product Marketing at Coachendo | Formerly Google, MicrosoftJanuary 24
Be structured and stick to your prioritization framework. Tactically speaking, we use a sort of backlog sheet where we add all the requests / works that we have on our roadmap and other ones that come