How do you prioritize the variety of requests and responsibilities that fall on the Product Marketing Manager?
5 Answers
Instructure Head of Product Marketing | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • 6y
There's really no perfect way. I'm not sure if you're asking at a broader level, how do you prioritize product's needs against sales or marketing needs, or if you mean on...
2230 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 4y
This will continue to be an ongoing challenge for those in Product Marketing. Because this role sits at the nexus of all the functional teams within the organization, its...
608 Views
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Conveyor Head of Marketing • 8y
We have a prioritization matrix that helps us prioritize updates from Product. We basically look at how much of a differentiator is this for us? By how big of a revenue o...
1239 Views
G2 Senior Product Marketing Manager | Formerly 22squared, CallRail, Calendly • 7y
We recently implemented a similar framework and it is game-changing. Grouping features into a larger story make for a stronger message when going to market. Also, it make...
852 Views
Coachendo Director of Product Marketing | Formerly Google, Microsoft • 4y
We use a sort of backlog sheet where we add all the requests / works that we have on our roadmap and other ones that come our way. During our weekly planning meeting we r...
4959 Views
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