How do you hold the product team accountable for delivering on the product roadmap?

4 answers

All related (74)

Product Marketing Lead at Google | Formerly DocuSign • December 6

Tracking impact of launches and defining the costs associated with roadmap slipping. Sales deals lost because a feature was promised but didnt ship. Customer trust lost because they dont have confiden

2 Saves

Raman Kalyan

Director of Product Marketing, Microsoft 365 Security at Microsoft • December 1

We focus on specfic moments where we make product annoucements to maximize our PR/AR/customer awareness reach. We share the timelines with the product teams typically 6 months in advance and then work

5 Saves

Joshua Lory

Senior Director, Blockchain Go To Market at VMware | Formerly Accenture, United States Air Force • January 6

A few thoughts on delivering roadmap commitments: Get the product leaders involved in direct customer feedback sessions and events. Hearing customer problems and requests directly from the horses mou

26 Saves

April Rassa

Product Marketing at Cohere | Formerly Adobe, Box, Google • April 2

Build strong relationships with your product team. The product plan presents strategic goals and initiatives spanning a long timeframe. The release plan tracks specific phases of work that lead to the

40 Saves

Have you found a good framework to communicate your product roadmap to customers?

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How do you prioritize your product marketing projects and still make time for ad-hoc requests?

What advice do you have for a current product marketing manager who's looking to grow his/her career in product marketing?

How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?