How do you hold the product team accountable for delivering on the product roadmap?

Build strong relationships with your product team. The product plan presents strategic goals and initiatives spanning a long timeframe. The release plan tracks specific phases of work that lead to the deployment of functionality or a major launch. This is usually much shorter than the product plan, depending on the company’s release cycle. It is often 30, 60, or 90 days. So, having regular meetings with your Product lead will give you visibility on how the team is tracking and then sharing the a ...Read More

We focus on specfic moments where we make product annoucements to maximize our PR/AR/customer awareness reach. We share the timelines with the product teams typically 6 months in advance and then work closely with them to both ensure we are staying on track as well as know how to effectively market the value that we are delivering. Since we don't typically do off cycle announcements this allows us to ensure that the items committed to on the product roadmap are delivered in time for our moments. ...Read More

In my experience, it's important for the product team to establish their own OKRs that ladder into the company-level objectives. However, creating a culture of agility that enables quick and reliable product releases can be a real challenge. I've been in scenarios where the product organization has struggled with scoping work effectively or in some cases they've had super ambitious plans for MVPs that would take forever to build. As a product marketer, I've found that building strong relationshi ...Read More

Tracking impact of launches and defining the costs associated with roadmap slipping. Sales deals lost because a feature was promised but didnt ship. Customer trust lost because they dont have confidence in what you say is coming. The opportunity cost of internal teams working on items that didnt ship and what they couldnt do because of it. I tend to view a lot of things as a cost/benefit equation, so really get sharp at defining the costs to the organization that product is creating by not deliv ...Read More