How do you hold the product team accountable for delivering on the product roadmap?
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 6y
Build strong relationships with your product team. The product plan presents strategic goals and initiatives spanning a long timeframe. The release plan tracks specific p...
1590 Views
VMware Senior Director, Blockchain Go To Market | Formerly Accenture, United States Air Force • 5y
A few thoughts on delivering roadmap commitments: Get the product leaders involved in direct customer feedback sessions and events. Hearing customer problems and request...
687 Views
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Microsoft Director of Product Marketing, Microsoft 365 Security • 4y
We focus on specfic moments where we make product annoucements to maximize our PR/AR/customer awareness reach. We share the timelines with the product teams typically 6 m...
456 Views
Wistia Senior Director of Product Marketing | Formerly HubSpot, Buildium • 3y
In my experience, it's important for the product team to establish their own OKRs that ladder into the company-level objectives. However, creating a culture of agility th...
476 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
Tracking impact of launches and defining the costs associated with roadmap slipping. Sales deals lost because a feature was promised but didnt ship. Customer trust lost b...
549 Views
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