How do you recommend setting up a process for marketing to support sales when that doesn't already exist? Think scrappy startup phase! :)
I'm a product marketer who has never had to work with sales before because I've always worked for low-cost B2C SaaS companies that have a short marketing funnel without handholding needed for sales. I'm currently working with an early-stage client that is just starting to put together marketing materials and email flows.
4 Answers
Adobe Head of GTM Strategy, APAC & Japan • 2y
Ah I remember this stage a few times ;) Again, I think keeping things simple is key. Don't overthink as it will only complicate things and in turn likely create the oppos...
3762 Views
HubSpot Marketing Fellow - Partner GTM & Product Readiness • 3y
Sounds like you've entered a fun career path! Prior to working at HubSpot, I worked at a startup/scaleup and learned a ton about being scrappy. I might need a bit more co...
1333 Views
Upcoming Event
Mastering Market Research
Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
Congrats, scrappy startup phase is exciting, lots of opportunity to make a big impact! I suggest starting by getting a baseline understanding of their sales cycle today...
996 Views
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 3y
For startups building this from scratch, I’d throw out any best practices and build what’s needed for your unique situation. I would think about laying out the sales proc...
388 Views