Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 1y
I think this depends on how you define Customer Marketing, since that role can mean a lot of things (as can Product Marketing I suppose).
At the end of the day, the PMM is responsible for understanding the product and translating the value into content. Really owning and distributing the messaging is the #1 priority of PMM.
In terms of assets or work distribution, I would think about this in terms of the audience. Have one person own customer/product comms and another own AE/SE comms.
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