How do you think about which features to make enterprise only?
1 Answer
AssemblyAI VP of Marketing • December 27
- “Enterprise” can mean so many different things to different people. An enterprise plan and enterprise customer are not always the same thing. I’ve worked at PLG-focused companies where Enterprise has actually meant more of a commercial or mid-market customer, and at other places where you’re working with true enterprises with tens of thousands of employees. The first step is being clear about who that plan is for and what they need. From there, it’s determining if each feature fits that ideal persona/company profile for the enterprise plan and if the functionality is built for customers like them. I really don’t recommend putting everything into enterprise for the sake of “differentiation” because it leads to really unclear packaging for the customer and they’ll feel like you’re gouging them on price.
- Tactically, a good rule of thumb is that security, administrative, and governance features are often enterprise-only. Things that give you organization-wide control or that a company would use to coordinate across multiple departments are often good candidates for enterprise plans.
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