Atlassian Product Marketing Leader • 1y
Isn’t it the worst when marketing messages sound too … well … marketing-y? When we rely on words like leverage, empower, and innovate without grounding them in anything real, we lose clarity—and worse, we sound like every other company out there. The best messaging is simple, clear, and authentic. It should feel natural, not forced, and stay true to how your customers would say it. To break the habit, I set a few key principles for my team: Say it in fewer, simpler words. If you can explain it i ...Read More
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