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How does your company define its Ideal Customer Profile (ICP)? What level of detail or granularity do you include when shaping your ICP?

We are building a market research AI for granular ICP segmentation. Everyone knows their ICP but curious to know how granular it is?

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1 Answers
  1. Chase Wilson
    Chase Wilson

    Figma Director, AI & Developer Marketing | Formerly Atlassian • 10mo

    In the AI-first era, companies are moving and building extremely quickly. It's easier than ever to create the actual software and features, which means knowing your ICP has become that much more useful. With that said, the traditional concepts used in building out an ICP are changing rapidly. PMs of three years ago function very differently to PMs who can now create code-backed prototypes on their own. Designers can ship code directly to production from their designs using the Figma MCP server. ...Read More

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