How do you build a research repository to house all your customer insights, market research, etc.?

Have any of you created a centralized research repository (or something similar) to summarize key customer research and insights, personas, customer interviews, positioning and messaging for different industries or segments, etc.? My team is looking to create something that is easily accessible by many people in our company but also easily editable to add or update information as we continue gathering more insights as time goes along. I really want it to be easily searchable as well, so our product teams and content marketing team can find things for specific insights, features, industries, etc. We use Microsoft so bonus points if you use any Microsoft tools for this, but open to any and all ideas!

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Caroline Silverkorn

Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y

Great question! I think this is always a great aspiration, because when you do it right, you can empower your whole company to be much more self-service in how they tap into company intelligence and institutional insights. That said, getting organized in this way can be a big task depending on how much work your team has built up. You’ll want to make sure that any repository is going to be well-used before putting too much time and effort into it. When deciding how to build the right kind of res ...Read More

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