How do you develop competitive messaging when your product doesn't bring competitive features to market?
4 Answers
Salesforce CMO - Next Gen Platform • 1y
I have been in this scenario before and I try to focus on the strengths around the product - even when it doesn't have all the bells and whistles that others might have.....
4052 Views
Zendesk Director of Product Marketing - Contact Center (CcaaS) • 1y
If your product doesn't have the innovation on it's side to highlight I'd recommend turning to customer win feedback to learn why your product was selected and lean into ...
2741 Views
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Shopify Senior Product Marketing Lead • 2y
Trying to position your product as competitive when in reality it’s on par with the market can be so tough. This is especially true if you’re crafting messaging for a new...
1184 Views
Messages That Matter Co-Founder • 11mo
You differentiate when your positioning statement makes a claim no other competitor is making. I help my clients do this by creating a competitive map that makes it easy ...
199 Views
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