What comes after head of PMM, e.g. if you want to move to VP of a marketing team, how to do that? And how to ensure that you're getting knowledge of other marketing functions (e.g. paid) so that you are equipped to lead an entire marketing team (vs. just a PMM discipline)?
4 Answers
Google Global Head of Growth Go-to-market, Google Maps Platform • 6y
The great thing about being in product marketing is that it's a discipline that, by nature, is quite broad in strategic thinking and interacts with the key go-to-market f...
6170 Views
Dropbox VP, Head of Product Marketing • 4y
First of all - I don't think you HAVE to become a VP of Marketing from Head of PMM. You can choose to take on bigger PMM roles at bigger companies. That said, I've made ...
1248 Views
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FullStory CMO • 4y
Lots of things can come after VP/Head of Product Marketing. It’s not just about a linear path. Depending on the size of your company you can take on additional teams adja...
663 Views
Prove Head of Product • 4y
Product Marketing could be under Marketing or Product depending on the organization. The good thing about a Product Markering role is that the role, by its nature, intera...
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Related Questions
How should a marketing generalist who has over 8 years of experience but doesn't have tech background pivot into Product Marketing?Is it necessary to add on digital marketing skills to jump from head of product marketing to VP marketing or Head marketing roles. If so, what certifications do you suggest?I am moving into a new product marketing leadership role and working adjacent to product managers/directors for the first time. I will also be responsible for managing one direct report. I imagine I will lead the GTM strategy side of things and my DR will focus on tactical execution, but I am curious if there are recommended best practices for structuring PMM roles and responsibilities. What careers path do you see for people who are already até a senior level but dont want to focus only in product marketing? What type of skillsets and experiences do I need to build in order to strengthen my career and move from being a Sr. PMM to Director level and above? What type of leadership career tracks do you see people continue their careers?How have you set yourself up for promotion at a company?