What comes after head of PMM, e.g. if you want to move to VP of a marketing team, how to do that? And how to ensure that you're getting knowledge of other marketing functions (e.g. paid) so that you are equipped to lead an entire marketing team (vs. just a PMM discipline)?

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4 Answers

Product Marketing Career Path

Madeline Ng

Google Global Head of Growth Go-to-market, Google Maps Platform • 6y

The great thing about being in product marketing is that it's a discipline that, by nature, is quite broad in strategic thinking and interacts with the key go-to-market functions in a business. This gives you a huge advantage if you can craft your story to be a VP of marketing! Broadly speaking, I think this reflects any kind of process for making a job change. Understand the VP Marketing role: Are you looking to go to a smaller company and be their first hire? or perhaps the first leadership ...Read More

6,185 Views
Christiana Franson

Dropbox VP, Head of Product Marketing • 4y

First of all - I don't think you HAVE to become a VP of Marketing from Head of PMM. You can choose to take on bigger PMM roles at bigger companies. That said, I've made the move to be a VP of Marketing at an earlier-stage company. I personally believe that PMM leaders make great VPMs for certain businesses - especially ones that have a mid-market or enterprise sales motion, require category creation or are in crowded markets (and will rely on differentiation). While in the Head of PMM role, ma ...Read More

1,251 Views
Lindsay Bayuk

FullStory CMO • 4y

Lots of things can come after VP/Head of Product Marketing. It’s not just about a linear path. Depending on the size of your company you can take on additional teams adjacent to product marketing such as content marketing, social, research, customer marketing. You also don’t necessarily need to lead new teams to learn about them. You should be learning about all aspects of marketing (how to drive pipeline, optimize conversion, develop content and events) in order to figure out how to drive the g ...Read More

672 Views
Leandro Margulis

Prove Head of Product • 4y

Product Marketing could be under Marketing or Product depending on the organization. The good thing about a Product Markering role is that the role, by its nature, interacts with many different parts of the business, from Sales to Marketing to Product, so Product Marketing gives you an opportunity to see how the organization works beyond product marketing and prepares you well for leadership roles accross the organization.

490 Views