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I'm a jr. marketer w/ experience in social media & influencer marketing. I'm interested in messaging, positioning, product, etc, and think Product Marketing would be a good fit. What are some career tips & suggestions on how to segue into this area?

Product Marketing Career Path
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Jo Ann Sanders
Jo Ann Sanders•
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Honeycomb.io fmr VP Marketing • 4y
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In your current company, start building a relationship with the PMM team and PMM leadership. Volunteer to take on a few things that leverage your background and help PMM....
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How do I know product marketing is the right career for me? What are some suggestions or tips for how to segue in product marketing?What is the best way to show I have the skills to become a product marketer? If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?As a Product Marketer, what typical tasks, projects, or commitments do you find the most challenging in your job? How have you excelled in those challenges/solved those problems?What has been your career journey in product marketing?
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