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I'm a jr. marketer w/ experience in social media & influencer marketing. I'm interested in messaging, positioning, product, etc, and think Product Marketing would be a good fit. What are some career tips & suggestions on how to segue into this area?

Product Marketing Career Path
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Jo Ann Sanders
Jo Ann Sanders•
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Honeycomb.io fmr VP Marketing • 4y
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In your current company, start building a relationship with the PMM team and PMM leadership. Volunteer to take on a few things that leverage your background and help PMM....
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How do I know product marketing is the right career for me? What are some suggestions or tips for how to segue in product marketing?If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?As a Product Marketer, what typical tasks, projects, or commitments do you find the most challenging in your job? How have you excelled in those challenges/solved those problems?What is the best way to show I have the skills to become a product marketer? I am in the process of pivoting my career from Content Marketing to Product Marketing. What are some helpful resources, workshops, and/or online courses I should check out to help make the transition easier?
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