Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 7mo
I have found it depends on the size of the company. Early stage startup. PMM is content marketing and owns everything. A bit more mature, maybe you have an external or internal partner to help with content, but PMM is still responsible for driving strategy/editorial decision making and ensuring narrative alignment and product roadmap alignment. Fully scaled/mature org? Then perhaps you have a full content team with its own priorities and you can have some influence when it comes to which channel ...Read More
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