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In a perfect scenario where AI agents do all busywork perfectly for you, what is the fundamental, core, human job of a PM that AI can't do? (ie Where should we be focusing our human judement?)

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2 Answers
AI and Product Marketing
  1. Eila Shargh
    Eila Shargh

    Okta Dir. GTM Growth Product Marketing • Jun 18

    The fundamental human job of a PMM in an automated world is "judgment". AI can execute market research, competitive analysis, and launch logistics, but it cannot decide what should matter. When the busywork is done, a product marketer's job should be focused entirely on answering foundational strategic questions that drive a business forward: Who is the exact right persona to target? What is the exact problem we are solving? How do we want to position our message? Where should we point our AI ag ...Read More

    561 Views
  2. Jeremy Hemsworth
    Jeremy Hemsworth

    Atlassian Sr. Director of Product Marketing • 1mo

    I'll answer for PMM, the function I know best. The core human job is deciding which story is true, differentiated, and worth aligning the company around. AI can help with the work around it (e.g., research, ideation, first drafts), but the judgment — which customer truth matters, which tradeoff to make, which narrative actually moves the market — still has to come from a person. AI makes everyone competent because it's great at pattern matching. When every competitor has the same tools, trained ...Read More

    496 Views

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