Atlassian Sr. Director of Product Marketing • Thu
I'll answer for PMM, the function I know best. The core human job is deciding which story is true, differentiated, and worth aligning the company around. AI can help with the work around it (e.g., research, ideation, first drafts), but the judgment — which customer truth matters, which tradeoff to make, which narrative actually moves the market — still has to come from a person. AI makes everyone competent because it's great at pattern matching. When every competitor has the same tools, trained ...Read More
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