What are the top 5 "don't"s you see too many PMMs doing when launching a new product as a product marketing manager?

No clear messaging target - it’s almost impossible to write copy for everyone, so it ends up being for no one. In this scenario, we also become more tempted to use our internal lingo in absence of an

* not getting involved in the product development process early enough* not talking to customers directly* not asking “how might this NOT work out” aka a "Pre-Mortem" (and developing mitigation plans

We product marketers all have PTSD from product launches that didn't go as planned! So let’s talk about a few common pitfalls. The biggest one is probably the lack of exec buy-in. If you don't have a

When I interview candidates for PMM positions, one of the “x factors” that I always look for is humility — but not just because I want to hire good team players.  People with intellectual humility kn