What are the top 5 "don't"s you see too many PMMs doing when launching a new product as a product marketing manager?
4 Answers
Gorgias Chief Marketing Officer • 6y
* not getting involved in the product development process early enough* not talking to customers directly* not asking “how might this NOT work out” aka a "Pre-Mortem" (an...
2604 Views
Chargebee VP, Corporate Marketing & Comms [Prev. Product Marketing] • 5y
When I interview candidates for PMM positions, one of the “x factors” that I always look for is humility — but not just because I want to hire good team players. People...
1123 Views
Upcoming Event
Mastering Market Research
Splunk
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 5y
No clear messaging target - it’s almost impossible to write copy for everyone, so it ends up being for no one. In this scenario, we also become more tempted to use our i...
1257 Views
Clari VP, Brand, Content and Product Marketing • 4y
We product marketers all have PTSD from product launches that didn't go as planned! So let’s talk about a few common pitfalls. The biggest one is probably the lack of exe...
515 Views
Related Questions
How early is too early to get involved in a product launch?What is the number one most important skill a PMM needs to showcase when launching a new product?If you had to build out a team of PMMs from scratch, how would you organize your team and which roles would own what? Who is ultimately accountable for post-launch product adoption?How does product marketing and product work together to define launch features and messaging?How should PMMs work in collaboration with product managers and the customer success team on product launches?