What are the top 5 "don't"s you see too many PMMs doing when launching a new product as a product marketing manager?
4 Answers
Gorgias Chief Marketing Officer • 6y
* not getting involved in the product development process early enough* not talking to customers directly* not asking “how might this NOT work out” aka a "Pre-Mortem" (an...
2605 Views
Chargebee VP, Corporate Marketing & Comms [Prev. Product Marketing] • 5y
When I interview candidates for PMM positions, one of the “x factors” that I always look for is humility — but not just because I want to hire good team players. People...
1124 Views
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Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 5y
No clear messaging target - it’s almost impossible to write copy for everyone, so it ends up being for no one. In this scenario, we also become more tempted to use our i...
1257 Views
Clari VP, Brand, Content and Product Marketing • 4y
We product marketers all have PTSD from product launches that didn't go as planned! So let’s talk about a few common pitfalls. The biggest one is probably the lack of exe...
515 Views
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