Interview Question: How should I answer when someone says how do you measure your own ROI in your current role as a product marketer?

Good question. As PMMs, our roles touch so many aspects of the company that ROI could be hard to define. My advice to every PMM is to think through the impact of their wo...

If it’s not abundantly clear what metric you are looking to solve and how that correlates to ROI, then there’s probably an opportunity to better define goals.Generally, w...

I started out my career as a medicinal chemist doing research on breast cancer. There was only one success metric for me - did the novel compound I synthesized kill the c...