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Interview Question: How should I answer when someone says how do you measure your own ROI in your current role as a product marketer?

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2 Answers
Product Marketing Interviews
  1. Sahil Sethi
    Sahil Sethi

    Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y

    Good question. As PMMs, our roles touch so many aspects of the company that ROI could be hard to define. My advice to every PMM is to think through the impact of their work, and the process of measuring their impact --- on a day to day basis, and not after the activity. So when the question does come up, you have a response ready.  ROI can be measured both in terms of quantifiable business metrics as well as your impact on people, on the company brand, on the product roadmap or the company strat ...Read More

    2,587 Views
  2. Ben Geller
    Ben Geller

    Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1y

    If it’s not abundantly clear what metric you are looking to solve and how that correlates to ROI, then there’s probably an opportunity to better define goals.

    Generally, when I’ve seen PMMs struggle with this question, it means their projects are drifting from business value, and they need to take a step back to better understand the “why” of what they are tackling, and reprioritize if that “why” isn’t immediately obvious.

    854 Views
  3. Abdul Rastagar
    Abdul Rastagar

    Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y

    I started out my career as a medicinal chemist doing research on breast cancer. There was only one success metric for me - did the novel compound I synthesized kill the cancer cells without killing healthy ones? Success was incredibly complex to achieve but quite straightforward to measure.  Conversely, as marketers, we often fall into a trap of measuring operational metrics that don’t actually measure outcomes. We get so wrapped up in reach and frequency that we often fail to answer whether we ...Read More

    2,420 Views

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