My role sits at the intersection of brand marketing and product marketing. What do you say to those (on both sides of the field) who say product marketing isn't or shouldn't be "part of brand"?
2 Answers
Okta SVP Product Marketing • 3y
I'll approach this question as a stakeholder problem. Seems to me that there is a lack of understanding of the shared goals between the brand and PMM teams - and hence a ...
1916 Views
Chewy Senior Director, Head of Global Marketing • 3y
Marketing has we know it, has existed since the late 1800's with the invention of the first mail product catalogue. Tiffany's Blue Book was the first mail-order catalogue...
1116 Views
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