Okta SVP Product Marketing • 3y
I'll approach this question as a stakeholder problem. Seems to me that there is a lack of understanding of the shared goals between the brand and PMM teams - and hence a conflict between stakeholders. Ultimately they are both operating in service of your customers. They are jsut taking different lenses and operating at different altitudes. In an enterprise B2B company, there is no brand without a product that solves problems, and there is no organic product growth without a brand that delivers ...Read More
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