Do you approach stakeholder management differently based on the team you're talking to? (Product, Marketing, Sales, Growth, Customer Success). And if so, how?
6 Answers
ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys • 6y
Yes, I always do. Treat each stakeholder like one of your “personas”. Understand their role, what their pain points are, what their goals are, what words they use and...
2648 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 4y
Yes! When approaching stakeholder management, it's key to accurately identify who your stakeholders are to cultivate and nurture strong relationships successfully. You'll...
678 Views
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Confluent, Twilio, ActiveCampaign
I take a relationship-based approach when I think about stakeholder management. I prefer to tailor my style to the individual, so it doesn’t matter as much which departm...
915 Views
Kodex Head of Marketing & Government Relations • 4y
To the extent different teams have different cultures, I will tailor my approach, but for the most part I manage stakeholders according to their individual personalities ...
567 Views
Amperity SVP, Head of Marketing • 2y
I like to keep my approach consistent across stakeholders, but I do alter what I focus on to ensure that each team cares about what I have to say.My approach: Objective: ...
423 Views
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 2y
Rather than thinking about what team they're on, I love the RAPID framework for stakeholder management. This is a tool that helps clarify who is accountable for decisions...
396 Views
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