Question Page

Do you approach stakeholder management differently based on the team you're talking to? (Product, Marketing, Sales, Growth, Customer Success). And if so, how?

Natalie Louie
ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys6y
Yes, I always do. Treat each stakeholder like one of your “personas”. Understand their role, what their pain points are, what their goals are, what words they use and...
...Read More
2647 Views
April Rassa
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe4y
Yes! When approaching stakeholder management, it's key to accurately identify who your stakeholders are to cultivate and nurture strong relationships successfully. You'll...
...Read More
676 Views
Upcoming Event
Mastering Market Research
Mastering Market Research
Alina Fu
Microsoft Director, M365 Copilot for storytelling and narratives, sales enablement, and compete4y
I take a relationship-based approach when I think about stakeholder management. I prefer to tailor my style to the individual, so it doesn’t matter as much which departm...
...Read More
915 Views
Stacey Wang
Kodex Head of Marketing & Government Relations4y
To the extent different teams have different cultures, I will tailor my approach, but for the most part I manage stakeholders according to their individual personalities ...
...Read More
567 Views
Jason Perocho
Amperity SVP, Head of Marketing2y
I like to keep my approach consistent across stakeholders, but I do alter what I focus on to ensure that each team cares about what I have to say.My approach: Objective: ...
...Read More
423 Views
Ben Geller
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn1y
Rather than thinking about what team they're on, I love the RAPID framework for stakeholder management. This is a tool that helps clarify who is accountable for decisions...
...Read More
393 Views