Other products are taking up sales rep mind share. How can my products compete for mindshare?

There are a couple of things to consider there. First of all, you are a seller to the salesperson. You have to convince them that your product will give them the easiest ...

Let me reframe this: What you have is a value translation problem. Reps sell what's easy to sell, easy to explain, and easy to close. If your product isn't getting airtim...

Bruce and Adam both nailed the core issue: this is a value translation problem, and the only currency that matters to reps is quota.I'd add a structural layer. At UiPath,...