AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 1mo
More than most PMMs think. PMM owns the positioning and competitive story that determines whether a rep can actually handle a tough conversation with a buyer. If you hand off a deck and walk away, you have no idea what landed and what got lost in translation. The feedback loop between what you built and what happens in = deals is too valuable to ignore. Own the "why buy" and "why now" story because everything else in sales training should build off that, with product details as backup. Co-design ...Read More
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