Amazon Web Services (AWS) Head of Product Marketing • 8mo
I believe the stronger the story, the more it will have legs and be consistently told once you release it to the market. If you have a very clear story with a clear value proposition, it will hold its integrity a lot longer than if it's overly complex, like having too many value propositions or differentiators competing for attention. The key is keeping it tight and focused. Think about the stories that stick in communities and get shared authentically: they're usually simple, memorable, and eas ...Read More
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