James Huddleston

The KPIs for PMM can definitely depend on the type of company or market you're selling into. Based on my SaaS background, I lean towards revenue-related metrics as PMMs n...

The books that have had the biggest impact on me aren't always specific to messaging but provide greater clarity into the importance of storytelling and psychology. One o...

I wouldn't necessarily avoid trying to identify contribution when sharing KPIs with other teams, but I'd caution not to get overly aggressive about seeking "credit" for t...

It is definitely a challenge to set KPIs without having a good understanding of how your team has performed historically. In this case, I would look for industry benchmar...

For me personally, I like to use a messaging framework to help consolidate my thoughts based on the research I’ve done. There are a lot of good messaging frameworks you c...

One way I've found some success in rolling out to the field is using one of my better reps as a champion of the new messaging and having the "pitch" for the new messaging...

This is a great question, because it hits on one of the most critical lessons I learned the hard way early in my marketing career. I used to spend hours and hours solo cr...

This is where your work on buyer personas is critical. If you’ve done your research and understand what makes a specific buyer persona tick, then you should be able to ad...

I find the most important KPIs relative to the launch of a new product to be:Product Adoption (how many existing and new customers start using/adopting the new product)Pi...

I'm not sure I can point to specific techniques exactly, but I firmly believe that people buy based on emotion. They then use things like business cases and pricing to ju...