How do you get product management to focus more on customer problems and solving them, and less on shipping features that customers don't need?
They want to convey 20+ features to the public when we should only focus on top 3-5 features then figure out what the true benefit is to the end user.
Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 6y
Yes! I can relate! Feature-level messages are so limited on the marketing side. Part of your job as PMM is help recommend the best way to 1) connect features benefits, 2...
1727 Views
Meta Product Marketing Lead, Facebook Monetization • 4y
I suggest that you start by taking a step back to really diagnose the problem. Why is it that the team wants to ship so many features? I try to always assume good intent...
1099 Views
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Flexera Chief Product Officer | Formerly Rackspace, Dell • 5y
The job of Product Management should be to focus on solving customers problems not simply shipping new features no one is going to use. If this behavior is isolated to ...
633 Views
Plaid Chief Marketing Officer | Formerly Apple, Google, Airbnb, Facebook • 3y
A few ideas on how to respond to your product partners in these situations: Propose bundled launches- Group similar features into one announcement to decrease cognitiv...
988 Views
Based on the question, it sounds to me like your product management team isn't thinking very strategically. Perhaps they're not close enough to customers, or they're too ...
697 Views
Inngest Head of Marketing • 4y
Ah I'm sorry you're in that situation. PMM should be part of product roadmapping meetings, since everything that's in the queue should be going through some sort of busin...
396 Views
PandaDoc VP of Product Marketing & Brand • 7y
Whether you're trying to improve the relationship with the PM or to advance the conversation with their boss/leadership per Mike's suggestion above, you can make a more e...
833 Views
Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 8y
You're basically asking how to get PM to do their job. It sounds like the PM in your example just lacks a fundamental understanding of that they need to do. That's a HUGE...
568 Views
Enablix Founder • 7y
I agree with Mike's answer here. In many B2B organizations, a Product Manager is synonymous to a Release Manager. And in these environments, the product teams are not com...
475 Views
HiredScore Head of Product Marketing • 3y
This is extremely important but not easy to do. Sometimes it feels like product managers are so busy shipping features that they don't see the forest through the trees. I...
262 Views
The Product Manager's job is more than that, but you are right. We have to focus on consumer problems and solve them. However, we have a massive list of problems and bugs...
352 Views