Zuora VP Product Marketing • 1y
I've never thought about market research as being a perpetrator of buzz words, more so an aid to help you identify and get rid of buzz words. That said, there are certainly watch-outs when engaging in market research. Here are the top three watch outs I look for: Beware of an irrelevant audience: Always look at the comments for any survey (and require a few comments). The comments help me understand if the survey participants actually understand my space and whether they engaged with the content ...Read More
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