Epic Games Senior Director of Marketing • 10mo
Focusing only on what PMs say instead of what customers wantThis is a common mistake - inside out vs. outside in thinking. It's easier to talk to someone internal, it's easier to take their statement as ground truth, it's easier to believe the story we have told ourselves. It's important to remind ourselves that ultimately we need customers to buy and use our product and if our GTM strategy and messaging doesn't reflect their problems, motivations, reasons to buy, then your GTM is flawed. Not ma ...Read More
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