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What are some of the mistakes or challenges you have had with product launches in the past and how did you overcome them?

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3 Answers
  1. Desiree Motamedi
    Desiree Motamedi

    Salesforce CMO - Next Gen Platform • 4y

    Of course there are a number of things that can go wrong when launching a product, but I think the most impactful lesson I’ve learned to date is that you must be prepared for both the good and the bad outcomes of a launch. In a previous position at Adobe, I was working on the CS 5.5 launch that rolled out only a year after the previous one—we’d usually allow for about 2-3 years in between launches. We were so excited about all of the product improvements that would come out of the rollout that w ...Read More

    2,253 Views
  2. Ashley Faus
    Ashley Faus

    Atlassian Head of Lifecycle Marketing, Portfolio • 3y

    The biggest mistakes are two sides of the same coin: over-saturating or under-saturating the market with the message at launch. Under-saturating is pretty obvious: you don't spread the message far enough and often enough. Some teams think that a tweet or two and a single newsletter promotion will be enough to get the word out. Or, they toss a new feature on the product tour, or a new product in the "products" section of the global navigation and call it done. But most of your market WON'T see yo ...Read More

    1,936 Views
  3. Amanda Groves
    Amanda Groves

    Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 4y

    Challenges I've had seem to stem from lack of customer validation early in the product development process. I once launched 25 apps at once within a new "integrations marketplace" within a new product category. The problem we faced was educating the market on the value of our data within these new apps. It made sense to our users but not the buyer's who had the budget to expand usage. We spent the next several months building enablement for other key personas that we hadn't considered at the sta ...Read More

    1,145 Views

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