What are some tips for helping drive product roadmap as a product marketer if you don't have data or customer anecdotes at your disposal?
4 Answers
Nextdoor Ex-Head of Product Marketing • 4y
There are various inputs into the product roadmap that Product Marketing can provide, beyond data and customer anecdotes. Where Product Marketing can be most valuable is ...
1022 Views
Jasper Product Marketing | Formerly Atlassian (Trello), HubSpot, Lyft • 5y
It can be tough to get access to data sometimes depending on how your org or team is setup. Maybe you are small and don't have people dedicated to digging into this, mayb...
681 Views
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Altruist VP of Marketing • 5y
I’m going to assume that by data you mean customer research. In general, it’s difficult to drive a roadmap or any type of strategy without insights. However you don’t alw...
1365 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
If you dont have data or customer anecdotes, I'm not sure you should be driving roadmap. Influencing roadmap is an earned outcome and not something to just "do" for the s...
575 Views
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