What product launch KPIs do you set and track and how long to you track them for?
3 Answers
Salesforce Senior Director of Product Marketing • 1y
Track a mix of leading and lagging indicators, with revenue impact as the ultimate measure.It's challenging to measure the impact of product marketing and launches, but w...
736 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
Focus on long-term adoption metrics rather than launch-day vanity metrics.Sometimes we get distracted by vanity metrics like PR impressions, web traffic, newsletter click...
482 Views
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Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 1y
Set one primary goal with secondary goals beneath it, and consider 'number of fires' as an important KPI.You should clearly document the problem you're solving in a brief...
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