Sharebird
Sign Up / Sign In

What product launch KPIs do you set and track and how long to you track them for?

Answer
3 Answers
Launch Channels Launch Metrics
  1. Chandra Patel
    Chandra Patel

    Salesforce Senior Director of Product Marketing • 1y

    Track a mix of leading and lagging indicators, with revenue impact as the ultimate measure. It's challenging to measure the impact of product marketing and launches, but we try to move beyond simple activity metrics. We look at ACV (Annual Contract Value) impact, and I particularly focus on time to first revenue associated with the launch - if you can accelerate this, it indicates your message is resonating. For event-related launches, we examine marketing-driven pipeline as a leading indicator, ...Read More

    784 Views
  2. Mike Polner
    Mike Polner

    Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 1y

    Set one primary goal with secondary goals beneath it, and consider 'number of fires' as an important KPI. You should clearly document the problem you're solving in a brief that's socialized across the organization. Establish one primary goal with several secondary goals beneath it, maintaining this hierarchy throughout the process. Beyond traditional metrics, I consider 'number of fires' to be a crucial KPI. When a launch goes smoothly, people often don't realize how well it went. We create scen ...Read More

    512 Views
  3. Morgan (Molnar) Lehmann
    Morgan (Molnar) Lehmann

    SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y

    Focus on long-term adoption metrics rather than launch-day vanity metrics. Sometimes we get distracted by vanity metrics like PR impressions, web traffic, newsletter click-throughs, or other immediate indicators. Instead, we should anchor on longer-term success metrics around feature adoption - what percentage of users have tried or are using the feature, package mix shifts if the feature is attached to a paid plan, or attach rates and impact to average order values for new sales SKUs. These met ...Read More

    485 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Kelly Kipkalov

Carta Vice President Product Marketing, Kelly Kipkalov on Product Launches

May 14 @ 9:00AM PT

View Answers
Nil Onal

WhatsApp Consumer Product Marketing Lead, Nil Onal on Product Launches

March 26 @ 10:00AM PT

View Answers
Gray Hardell

Iterable Head of Product Marketing, Gray Hardell on Product Launches

March 19 @ 11:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors