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Loren Elia

Director of Product Marketing, HoneyBook
Loren Elia
Director of Product Marketing, HoneyBook

Podcast: HoneyBook's Director of Product Marketing, Loren Elia

HoneyBook's Director of Product Marketing, Loren Elia
HoneyBook's Director of Product Marketing, Loren Elia
HoneyBook's Director of Product Marketing, Loren Elia
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Added December 18, 2020

Podcast: Product Marketing Insider | Loren Elia, Honeybook

Product Marketing Insider | Loren Elia, Honeybook
Product Marketing Insider | Loren Elia, Honeybook
Product Marketing Insider | Loren Elia, Honeybook
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Added December 14, 2019Published in AMA's

AMA: HoneyBook Director of Product Marketing, Loren Elia on Stakeholder Management

HoneyBook Director of Product Marketing, Loren Elia

on Stakeholder Management

Director of Product Marketing
HoneyBook
Director of Product Marketing at HoneyBook
I like to use a 5 question messaging framework: Who am I? What am? Who am I for? Why am I good for you? Why should you buy me here and now? I start by answering these questions. I do user research to really get the insights to answer to "who am I for" and "why am I good for you", and I do...more
Director of Product Marketing at HoneyBook
PMM ultimately shares adoption goals with Product. There's two sides to adoption though: awareness and usage. PMMs focus is primarily in driving awareness and education (how and why you should use the feature), and Product's focus is usabilty (building a feature that solves a real problem). Becau...more