I like to use a 5 question messaging framework:
Who am I?
Who am I for?
Why am I good for you?
Why should you buy me here and now?
I start by answering these questions. I do user research to really get the
insights to answer to "who am I for" and "why am I good for you", and I do...more
PMM ultimately shares adoption goals with Product. There's two sides to adoption
though: awareness and usage. PMMs focus is primarily in driving awareness and
education (how and why you should use the feature), and Product's focus is
usabilty (building a feature that solves a real problem). Becau...more