Loren Elia, Director of Product Marketing, HoneyBook

Loren Elia

Director of Product Marketing, HoneyBook

Loren Elia

Director of Product Marketing, HoneyBook

Added June 17, 2021 • Published in Thrills and Chills: Establishing Product Marketing's

Podcast: HoneyBook's Director of Product Marketing, Loren Elia

HoneyBook's Director of Product Marketing, Loren Elia

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Added December 18, 2020

Podcast: Product Marketing Insider | Loren Elia, Honeybook

Product Marketing Insider | Loren Elia, Honeybook

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Added December 14, 2019 • Published in AMA's

AMA: HoneyBook Director of Product Marketing, Loren Elia on Stakeholder Management

Director of Product Marketing

HoneyBook

Do you have a messaging template/worksheet/framework that you like to use? Always on the lookout for the best ways to really drive messaging home to internal stakeholders

Loren Elia

Director of Product Marketing at HoneyBook

I like to use a 5 question messaging framework: Who am I? What am? Who am I for? Why am I good for you? Why should you buy me here and now? I start by answering these questions. I do user research to really get the insights to answer to "who am I for" and "why am I good for you", and I do...more

What strategies do you recommend for driving adoption of a new product, post-launch? What is the role of Product Marketing compared to other parts of the business in driving adoption?

Loren Elia

Director of Product Marketing at HoneyBook

PMM ultimately shares adoption goals with Product. There's two sides to adoption though: awareness and usage. PMMs focus is primarily in driving awareness and education (how and why you should use the feature), and Product's focus is usabilty (building a feature that solves a real problem). Becau...more