What are the top three skills you would focus on for development as a PMM?
7 Answers
Snowflake Product Marketing Lead • 11mo
Since we're focusing on market research in this AMA, here are the three skills related to that topic that I believe will be most valuable for PMMs right now:1. Strategic ...
4417 Views
Webflow Chief Marketing Officer • 1y
I'm going to cheat a bit on my answer to this great question. Let me break this down into two parts that I've found crucial for PMM success - foundational capabilities an...
1691 Views
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Atlassian, Wiz, Splunk, Ting
As I’ve grown in my career, I’ve realized that the hardest, and most important skill in product marketing is truly understanding market context and using that to shape po...
513 Views
Eventbrite Global Head of Marketplace Marketing • 1y
There are four areas of competencies as a PMM / PMM leader. It is usually good to focus on one of these as your unique "strength" and keep the rest going so that you are ...
2214 Views
Etsy Senior Director, Seller Growth & Retention • 1y
I'll share 4 instead of 3! Here are the 4 things I would focus on developing: Strong command of key metrics, and ability to use them to tell a clear storyAbility to disti...
491 Views
Shopify Head of Retail Product Marketing | Formerly GoDaddy, ClearVoice, AppBuddy, Scripps • 1y
Product Positioning - This is the most important skill you can possess/understand as a PMM. It drives everything else, and nothing else works when this is wrong. Messagi...
1080 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Apr 15
Having spent the last several years in enterprise AI product marketing, I think about this question a lot. The PMM role is shifting fast, and the skills that mattered fiv...
239 Views
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