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Andrew Forbes

Director of Product Marketing, Zendesk
Andrew Forbes
Director of Product Marketing, Zendesk

Podcast: GTM Process with Andrew Forbes, Director Product Marketing at Zendesk

GTM Process with Andrew Forbes, Director Product Marketing at Zendesk
GTM Process with Andrew Forbes, Director Product Marketing at Zendesk
GTM Process with Andrew Forbes, Director Product Marketing at Zendesk
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Added June 29, 2021Published in AMA's

AMA: Zendesk Director of Product Marketing, Andrew Forbes on Product Launches and Release Marketing

Zendesk Director of Product Marketing, Andrew Forbes

on Product Launches and Release Marketing

Director of Product Marketing
Zendesk
Director of Product Marketing at Zendesk
Yes, we do! At Zendesk we use a number of frameworks depending on the tier (T1 to T3) of the launch. These have changed throughout the year as we've grown, but at their core they include the information below... * Core PMM Deliverables - Things like a Messaging Source Document (MSD) which ou...more
Director of Product Marketing at Zendesk
Great question! Yes, we have historically used a tiering system that's based on two factors: customer and business impact. These two criterion help us determine if a launch is a T1 to T3 launch.  Depending on the tier, the scope of deliverables changes quite significantly.  Here's how we br...more
Added October 22, 2020Published in Getting to Market's

Podcast: Episode #5: Andrew Forbes, Group Product Marketing Manager at Zendesk

Episode #5: Andrew Forbes, Group Product Marketing Manager at Zendesk
Episode #5: Andrew Forbes, Group Product Marketing Manager at Zendesk
Episode #5: Andrew Forbes, Group Product Marketing Manager at Zendesk
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