Content
Figma Director, Product Marketing • 4y
Yes, we do! We use a number of frameworks depending on the tier (T1 to T3) of the launch. These have changed throughout the year as we've grown, but at their core they in...
17169 Views
Figma Director, Product Marketing • 4y
Ah, Sales Enablement. In my opinion, one of the MOST important pieces of a launch. I have no shortage of tips, but for the sake of time, I'll keep it to four... 1. Al...
2312 Views
Figma Director, Product Marketing • 4y
There are a lot of different ways to prioritize releases - and we're currently updating how we do it right now. If anyone else has any tips, let us know!! For the most p...
2303 Views
Figma Director, Product Marketing • 4y
Hey - Thanks for the question! In my opinion, the best way of telling a great story is to really have an understanding of everything you're talking about - especially t...
2022 Views
Figma Director, Product Marketing • 4y
I think it's safe to say that all product releases come with some sort of delay or scope change, it's to be expected. But, it can oftentimes impact the morale of the team...
1435 Views
Figma Director, Product Marketing • 4y
This is an awesome question. The way we've gotten ahead of it when I was at Zendesk - which has worked well - is by creating an "Operations Council" who is responsible ...
1421 Views
Figma Director, Product Marketing • 4y
Great question! Yes, we have historically used a tiering system that's based on two factors: customer and business impact. These two criterion help us determine if a laun...
1189 Views
Figma Director, Product Marketing • 4y
Hey - Thanks for the question! Short answer - Early. and. often. Get stakeholders in a room early on and set the cadence with them. When I was at Zendesk, we used a R...
864 Views
Figma Director, Product Marketing • 4y
This is a tough one! We've worked on so many awesome launches at Zendesk - and as the team who's responsible for our quarterly launch programs, we've had no shortage of f...
849 Views
Figma Director, Product Marketing
GTM Process with Andrew Forbes, Director Product Marketing at Zendesk
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In this week’s interview with Andrew Forbes, who directs PMM at Zendesk, him and Jeffrey discuss GTM strategy - from organizing your team, sales enablement, getting internal alignment, to the importance of market research - tune in to hear how to make your product launches bigger and better.
Credentials & Highlights
Director, Product Marketing at Figma
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Release Marketing, Product Launches, Go-To-Market Strategy, Influencing the Product R...more