AirOps CMO • 4y
This totally depends on the product. Some launches are meant to grow top of funnel signups, others drive expansion with your current customer base, others reduce churn or expand product stickiness. Your goals should line up with the problems you’re solving. They should also have a tie back to your company strategy. At a high level, we usually have some awareness goals around web traffic, press pickup/message pull through, and signup rate. We’ll also usually set product usage goals within about 3 ...Read More
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