What cross functional KPIs do you leverage for alignment between product marketing, product, sales and customer success?

The KPIs will differ between PMM and other teams, depending on the stakeholders involved:

• Product and PMM collaboration success can be measured by:

  • Product feature adoption

  • DAUs/MAUs

  • Customer NPS or CSAT

• Sales and PMM collaboration success can be measured by:

  • Leads generated

  • Lead conversion (i.e. MQL to SQL)

  • Sales cycle

  • Win/loss rates

  • New business revenue

• Customer Success and PMM collaboration success can be measured by:

  • Revenue retention

  • Churn rate

  • DAUs/MAUs

  • Product feature adoption

  • Expansion revenue

No single metric can fully measure PMM’s impact. However, a combination of the above KPIs can get you close. Since the responsibilities of a PMM team can differ from one company to another, selecting the right metrics is critical for demonstrating the team's impact.

Great question - see my earlier answer to the "Can you share a dashboard of KPIs for a PMM organization in a startup?" question , here: https://sharebird.com/h/product-marketing/q/can-someone-share-a-dashboard-of-kpis-for-a-pmm-organization-in-a-startup?answer=WVxZUpRNP1&utm_source=questionanswer&utm_medium=share