What cross functional KPIs do you leverage for alignment between product marketing, product, sales and customer success?

Great question - see my earlier answer to the "Can you share a dashboard of KPIs for a PMM organization in a startup?" question , here: https://sharebird.com/h/product-marketing/q/can-someone-share-a-dashboard-of-kpis-for-a-pmm-organization-in-a-startup?answer=WVxZUpRNP1&utm_source=questionanswer&utm_medium=share

The KPIs will differ between PMM and other teams, depending on the stakeholders involved:

• Product and PMM collaboration success can be measured by:

  • Product feature adoption

  • DAUs/MAUs

  • Customer NPS or CSAT

• Sales and PMM collaboration success can be measured by:

  • Leads generated

  • Lead conversion (i.e. MQL to SQL)

  • Sales cycle

  • Win/loss rates

  • New business revenue

• Customer Success and PMM collaboration success can be measured by:

  • Revenue retention

  • Churn rate

  • DAUs/MAUs

  • Product feature adoption

  • Expansion revenue

No single metric can fully measure PMM’s impact. However, a combination of the above KPIs can get you close. Since the responsibilities of a PMM team can differ from one company to another, selecting the right metrics is critical for demonstrating the team's impact.