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What cross functional KPIs do you leverage for alignment between product marketing, product, sales and customer success?

Sean Lauer
Instruqt VP of Marketing & Product | Formerly Mural, Twitter, Anheuser-Busch InBevJune 27

The KPIs will differ between PMM and other teams, depending on the stakeholders involved:

  • Product and PMM collaboration success can be measured by:

    • Product feature adoption

    • DAUs/MAUs

    • Customer NPS or CSAT

  • Sales and PMM collaboration success can be measured by:

    • Leads generated

    • Lead conversion (i.e. MQL to SQL)

    • Sales cycle

    • Win/loss rates

    • New business revenue

  • Customer Success and PMM collaboration success can be measured by:

    • Revenue retention

    • Churn rate

    • DAUs/MAUs

    • Product feature adoption

    • Expansion revenue

No single metric can fully measure PMM’s impact. However, a combination of the above KPIs can get you close. Since the responsibilities of a PMM team can differ from one company to another, selecting the right metrics is critical for demonstrating the team's impact.

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Julien Sauvage
Clari VP, Brand, Content and Product MarketingNovember 30

Great question - see my earlier answer to the "Can you share a dashboard of KPIs for a PMM organization in a startup?" question , here: https://sharebird.com/h/product-marketing/q/can-someone-share-a-dashboard-of-kpis-for-a-pmm-organization-in-a-startup?answer=WVxZUpRNP1&utm_source=questionanswer&utm_medium=share

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