Question Page

What cross functional KPIs do you leverage for alignment between product marketing, product, sales and customer success?

Julien Sauvage
Julien Sauvage
Clari VP, Brand, Content and Product MarketingNovember 29

Great question - see my earlier answer to the "Can you share a dashboard of KPIs for a PMM organization in a startup?" question , here: https://sharebird.com/h/product-marketing/q/can-someone-share-a-dashboard-of-kpis-for-a-pmm-organization-in-a-startup?answer=WVxZUpRNP1&utm_source=questionanswer&utm_medium=share

...Read More
731 Views
Sean Lauer
Sean Lauer
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBevJune 26

The KPIs will differ between PMM and other teams, depending on the stakeholders involved:

  • Product and PMM collaboration success can be measured by:

    • Product feature adoption

    • DAUs/MAUs

    • Customer NPS or CSAT

  • Sales and PMM collaboration success can be measured by:

    • Leads generated

    • Lead conversion (i.e. MQL to SQL)

    • Sales cycle

    • Win/loss rates

    • New business revenue

  • Customer Success and PMM collaboration success can be measured by:

    • Revenue retention

    • Churn rate

    • DAUs/MAUs

    • Product feature adoption

    • Expansion revenue

No single metric can fully measure PMM’s impact. However, a combination of the above KPIs can get you close. Since the responsibilities of a PMM team can differ from one company to another, selecting the right metrics is critical for demonstrating the team's impact.

...Read More
396 Views
Increasing Sales Effectiveness through Enablement
Thursday, September 26 • 12PM PT
Increasing Sales Effectiveness through Enablement
Virtual Event
Garrett Menichini
Danica Cortina
Sandee Supanpong
+212
attendees
Top Product Marketing Mentors
Christy Roach
Christy Roach
AssemblyAI VP of Marketing
Morgan (Molnar) Lehmann
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Lifecycle Marketing
Sarah Din
Sarah Din
Quickbase VP of Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Jenna Crane
Klaviyo Head of Product Marketing
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Amanda Groves
Enable VP of Product Marketing
Priya Gill
Priya Gill
SurveyMonkey Head of Global Marketing
Amanda Groves
Amanda Groves
Enable VP of Product Marketing