Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
We typically share the following KPIs cross-functionally to drive alignment between PM, PMM, Sales, and CS. While this may seem like a long list with high-level metrics, we pick the most important ones depending on the audience, the goal, and the user journey. Revenue and growth: Pipeline contributed by marketing Pipeline engaged by marketing touchpoints Revenue growth in the highest priority/strategic accounts Adoption and retention: Dollar-based net retention rate among accounts engaged by m ...Read More
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