What cross functional KPIs do you leverage for alignment between product marketing, product, sales and customer success?
Great question - see my earlier answer to the "Can you share a dashboard of KPIs for a PMM organization in a startup?" question , here: https://sharebird.com/h/product-marketing/q/can-someone-share-a-dashboard-of-kpis-for-a-pmm-organization-in-a-startup?answer=WVxZUpRNP1&utm_source=questionanswer&utm_medium=share
The KPIs will differ between PMM and other teams, depending on the stakeholders involved:
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Product and PMM collaboration success can be measured by:
Product feature adoption
DAUs/MAUs
Customer NPS or CSAT
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Sales and PMM collaboration success can be measured by:
Leads generated
Lead conversion (i.e. MQL to SQL)
Sales cycle
Win/loss rates
New business revenue
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Customer Success and PMM collaboration success can be measured by:
Revenue retention
Churn rate
DAUs/MAUs
Product feature adoption
Expansion revenue
No single metric can fully measure PMM’s impact. However, a combination of the above KPIs can get you close. Since the responsibilities of a PMM team can differ from one company to another, selecting the right metrics is critical for demonstrating the team's impact.