For products that serve both B2B and B2C, how do you bring about a differentiation between their B2B and B2C Product Marketing since there might be a lot of overlap of Personas and JTBD (Jobs to Be Done) across both?
As a product marketer how would they tell the story to both sides of the coin, where it's the same user but their JTBD has changed.
3 Answers
Notion Head of Product Marketing • 3y
Good question. Constant tension. Don't abandon the consumer, but focus on where do we make money (b2b). Find the right investments and channels that will support the cons...
3088 Views
Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 1y
Great question, and it's common! Many of the products my team own today serve both B2B (business-to-business) and B2C (business-to-consumer) use cases. Generally, we deve...
2180 Views
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Moloco Product Marketing Director • 1y
Here's how I like to approach these complex product categories:1) Identify if your product is a B2B2C or B2C2B category 2) Identify the functional and emotional benefits ...
593 Views
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