For products that serve both B2B and B2C, how do you bring about a differentiation between their B2B and B2C Product Marketing since there might be a lot of overlap of Personas and JTBD (Jobs to Be Done) across both?
As a product marketer how would they tell the story to both sides of the coin, where it's the same user but their JTBD has changed.
3 Answers
Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 1y
Great question, and it's common! Many of the products my team own today serve both B2B (business-to-business) and B2C (business-to-consumer) use cases. Generally, we deve...
2212 Views
Notion Head of Product Marketing • 3y
Good question. Constant tension. Don't abandon the consumer, but focus on where do we make money (b2b). Find the right investments and channels that will support the cons...
3093 Views
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Moloco Product Marketing Director • 1y
Here's how I like to approach these complex product categories:1) Identify if your product is a B2B2C or B2C2B category 2) Identify the functional and emotional benefits ...
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