How do you build a developer GTM strategy?

1 answer

All related (8)

Product Marketing Leader at | Formerly Twilio • September 29

You can't think of developer GTM as just another channel you can tack on to an existing GTM motion, like paid social or sponsorships. Developer GTM needs to be an integral component of the company's s

12 Saves

How technical does your messaging need to be when marketing to developers?

What are the keys to getting started with a developer marketing program?

How technical does your messaging need to be when marketing to developers?

Our company targets both business customers and developers building apps on top of our platform. I’m a non-technical PMM and the first marketing hire in the company. As our marketing team grows, when should we bring a DevRel into the team?

When and how does a sales team engage when marketing to developers?