Question Page

How do you build a developer GTM strategy?

Madison Springgate
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs1y
Building a developer GTM strategy is all about understanding and connecting with developers on their terms. I start with deep research to uncover the pain points they fac...
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4679 Views
Pranav Deshpande
OpenAI Product Marketing | Formerly Twilio3y
You can't think of developer GTM as just another channel you can tack on to an existing GTM motion, like paid social or sponsorships. Developer GTM needs to be an integra...
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2303 Views
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