Sharebird
Sign Up / Sign In

How do you build a developer GTM strategy?

Answer
2 Answers
Developer Product Marketing
  1. Madison Springgate
    Madison Springgate

    Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1y

    Building a developer GTM strategy is all about understanding and connecting with developers on their terms. I start with deep research to uncover the pain points they face and the tools they’re already using. It’s critical to make sure our product seamlessly integrates into their existing workflows, so it feels like a natural extension rather than something they have to learn from scratch. At Sauce Labs, we’re fortunate to have an amazing DevRel team with industry-leading contributors to Seleniu ...Read More

    4,688 Views
  2. Pranav Deshpande
    Pranav Deshpande

    OpenAI Product Marketing | Formerly Twilio • 3y

    You can't think of developer GTM as just another channel you can tack on to an existing GTM motion, like paid social or sponsorships. Developer GTM needs to be an integral component of the company's strategy, with product, engineering, and sales all aligned towards making it successful. It requires hiring a different breed of marketer, specifically developers-turned-marketers, to operate. I think its also a lot easier to build this function during the early stages of your GTM journey to make cro ...Read More

    2,305 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Lauren Buchman

GitHub Senior Director of Product Marketing, Lauren Buchman on Developer Product Marketing

December 2, 2025 @ 10:00AM PT

View Answers
Chase Wilson

Figma Director, Developer Marketing, Chase Wilson on Developer Product Marketing

August 6, 2025 @ 10:00AM PT

View Answers
Varun Krovvidi

Google Product Marketing Lead, Varun Krovvidi on Developer Product Marketing

March 19, 2025 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors