What does a product marketing team do differently when targeting SMB buyers vs enterprise buyers?
3 Answers
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 4y
Great question. I think there's a number of different things in these motions - but fundamentally SMB is more of a "one to many" motion, whereas enterprise is a more ABM-...
687 Views
Salesforce SVP & CMO, Tableau • 4y
Obviously, the target personas are different which informs the messaging, positioning, pricing, and packaging strategy. But at a high level, in SMB, the user and the de...
1739 Views
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Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
Targeting SMB vs. Enterprise buyers should take into consideration their buying journey - some things to consider as you build product marketing plans for these segments ...
562 Views
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