Question Page

It seems like people in product marketing come from all different departments, yet it can be hard to interview & make that functional transfer breaking into product marketing. What tips would you share with someone who is looking to breaking into product marketing?

Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingJuly 27

You are already one step ahead about narrowing down your next move to product marketing - congratulations! 

  1. Product marketing roles and responsibilities are different with every company. I'd encourage you to start talking to your target company PMMs and your current company PMMs to get a better sense of their day-to-day. 
  2. Start aligning your current projects to map to the PMM responsibilities. For example: see if there is an opportunity to partner with your organization's PMM team on a common project. If you are from the Sales organization, partner with PMM to put together a customer-facing sales asset. That is resume-worthy and could be a good test to see if you like the PMM function. 
  3. Be transparent with your leadership about your career goals, so they can also help align you with the right teams when the timing is right. 

Good luck with your move!

1221 Views
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBMApril 7

I wrote a post a while back about getting a job in Product Marketing that is still relevant and helpful. Overall though, think about your transferrable skills. Whether that's project leadership, storytelling, market intelligence and how it can apply to the job description of the PMM role you're looking at. 

Everyone wants to see experience, but if you don't yet have formal product marketing experience think about volunteering for a project to build that muscle (and ensure you like doing the work).

333 Views
Influencing the Product Roadmap
Thursday, December 12 • 12PM PT
Influencing the Product Roadmap
Virtual Event
Rachel Cheyfitz
Amin A.
Lauren Novak
+131
attendees
Top Product Marketing Mentors
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
April Rassa
Clari VP, Solutions Marketing
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product Marketing
JD Prater
JD Prater
AssemblyAI Head Of Product Marketing
Jeff Hardison
Jeff Hardison
Calendly VP of Product Marketing
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Employers
Mike Berger
Mike Berger
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo
Aliza Edelstein
Aliza Edelstein
Route VP of Product Marketing