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All related (11)
Jenna Crane
Head of Product Marketing at Klaviyo | Formerly Drift, Dropbox, UpworkOctober 19
I know this situation well; it's the same here at Klaviyo!  First, you need to understand the composition of both audiences. Are the self-serve customers smaller businesses that don't need to talk to
Kacy Boone
Head of Growth Marketing at Clockwise July 29
Great question—thanks for asking! One thing to get out of the way first: Most products will have both users and buyers and those users and buyers can live across self-serve and enterprise. Users: In
Madison Leonard 🕶
Product Marketing & Growth Advisor at | Formerly ClickUp, Vanta, DreamWorks AnimationDecember 7
Great question - this is very common in today's PMM landscape. There are 3 main product marketing differences: Target audience Messaging  Value prop For self-serve products, the target is usually f