Head of Product Marketing at Klaviyo | Formerly Drift, Dropbox, Upwork • October 19
I know this situation well; it's the same here at Klaviyo! First, you need to
understand the composition of both audiences. Are the self-serve customers
smaller businesses that don't need to talk to
Great question—thanks for asking! One thing to get out of the way first: Most
products will have both users and buyers and those users and buyers can live
across self-serve and enterprise. Users: In
Product Marketing & Growth Advisor at | Formerly ClickUp, Vanta, DreamWorks Animation • December 7
Great question - this is very common in today's PMM landscape. There are 3 main
product marketing differences: Target audience Messaging Value prop For
self-serve products, the target is usually f
