As a PMM charged with balancing both self-serve and enterprise customers of the same product, what are the nuances between the two?

I know this situation well; it's the same here at Klaviyo! First, you need to understand the composition of both audiences. Are the self-serve customers smaller busines...

You have a very tall order ahead of you! These two motions aren't nuanced differences -- they are completely different playbooks. Most of my AMA questions are about compa...

Great question—thanks for asking! One thing to get out of the way first: Most products will have both users and buyers and those users and buyers can live across self-se...

In general, the answer would largely depend if the enterprise customers and self-serve customers are in the same journey. As in, if the self-serve customers are eventuall...

These two audiences are VERY different.And it's important to be clear on the difference between audiences and channels. Enterprise merchants often move through a sales le...

In a lot of cases, they’re the same customer, they just want to buy differently. For example, an individual user who may end up being your internal champion wants to try ...

Here are several nuances (generalizations, not hard truths) to consider between self-serve and enterprise customers from a product marketing standpoint: Who they are: ...

Great question - this is very common in today's PMM landscape. There are 3 main product marketing differences: Target audience Messaging Value prop For self-serve pro...