What are the key differences between enterprise PMM and mid-market?
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 4y
Enterprise Product marketers really need to be able to understand the long, and complex sales cycles that Enterprise deals take. In addition, they need to understand all ...
2317 Views
Zendesk Director of Product Marketing - Contact Center (CcaaS) • 3y
One of the key areas of differentiation is the buying group involved with a larger organization which typically lengthens the sales cycle. It’s critical to understand who...
6828 Views
Upcoming Event
Mastering Market Research
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 6mo
Many organizations mistakenly believe that simply adding sections on security, integrations, and compliance to their messaging qualifies as “Enterprise Product Marketing....
722 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 2y
What's defined as "enterprise" and "mid-market" differs in many companies. Generally, sales leadership works with the executive team to segment which size customers they ...
1005 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Sun
Jeremy nails the core insight here: enterprise PMM is not mid-market PMM with a compliance section bolted on. Having worked both motions across Microsoft, Salesforce, Tab...
26 Views
Related Questions
How do you think about the differences between "enterprise" product marketing and SMB or mid-market? What are the key traits you look for in hiring enterprise PMMs?What do self-serve product marketers spend their time doing, given that they don't have sales enablement responsibilities?What are key differences in how you enable a sales team for SMB buyers vs mid-market and enterprise?How can someone transition from SMB or MM product marketing to Enterprise product marketing at a different company?Where can PMM provide the most lift in the enterprise sales motion?