What are the key differences between enterprise PMM and mid-market?
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 5y
Enterprise Product marketers really need to be able to understand the long, and complex sales cycles that Enterprise deals take. In addition, they need to understand all ...
2332 Views
Zendesk Director of Product Marketing - Contact Center (CcaaS) • 3y
One of the key areas of differentiation is the buying group involved with a larger organization which typically lengthens the sales cycle. It’s critical to understand who...
7525 Views
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MURAL Vice President, Segment Marketing | Formerly LinkedIn • 7mo
Many organizations mistakenly believe that simply adding sections on security, integrations, and compliance to their messaging qualifies as “Enterprise Product Marketing....
772 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 2y
What's defined as "enterprise" and "mid-market" differs in many companies. Generally, sales leadership works with the executive team to segment which size customers they ...
1008 Views
Atlassian Product Marketing Leader • May 14
The surface answer is: longer sales cycles, bigger buying committees, more complexity. That’s all true. But I think the more useful answer is that enterprise PMM is not j...
1288 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo
Jeremy nails the core insight here: enterprise PMM is not mid-market PMM with a compliance section bolted on. Having worked both motions across Microsoft, Salesforce, Tab...
208 Views
Related Questions
How do you think about the differences between "enterprise" product marketing and SMB or mid-market? How can someone transition from SMB or MM product marketing to Enterprise product marketing at a different company?What do self-serve product marketers spend their time doing, given that they don't have sales enablement responsibilities?What are key differences in how you enable a sales team for SMB buyers vs mid-market and enterprise?What are the key traits you look for in hiring enterprise PMMs?What approaches have you found successful for upselling and cross-selling enterprise products to existing customers?