Vori Head of Product Marketing | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
First and foremost: Align with your service partners what value their service and your solution provide to SMB customers. This joint value proposition should be the cornerstone of your selling process as that ensures both parties benefit from the partnership. Prioritize working with your service partner to understand the most effective content to train and enable their selling process. Some examples of content include: Internal enablement content Persona training: Teach partners about your key p ...Read More
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