As a product marketer, what are some examples of the types of insights you used to gain insight from internal stakeholders?

The key to keeping messaging initiatives on track is to ensure internal stakeholders are bought in and represented throughout the process. In addition to making sure they feel heard, your messaging, launches, and campaigns will be better with their input because they bring different perspectives to the table, and diversity of thought does two wonderful things: Helps you see things differently Surfaces blindspots in your thinking In terms of specific questions, for a messaging initiative for exam ...Read More

Thanks for asking - love this question.  I'll walk through some insights gained from our most common and often strongest partners for PMM.  Insights from Sales: Strong sellers know how to sell. They understand the customer, know how to craft a compelling "buy now" story. Spending time with these top performers has helped to overhaul pitch decks and lean into emerging trends. More specifically, top sellers are having big picture conversations with C-Suite executives who look to vendors not only t ...Read More

In general, I would bucket the insights we need into a few different categories: for team planning and priorities, customer insights, and feedback on specific messaging or product features. Planning and priorities: I find it helpful to check in regularly on internal stakeholders’ priorities and challenges they are dealing with. This can help you identify common themes across different functions when it comes to planning and prioritizing initiatives to better support your internal stakeholders li ...Read More

Some types of questions I like to ask to gain insight and feedback from internal stakeholders are: Where would you use something like this? Who could you see benefitting from this asset/collateral/launch/etc? Is there anything you've used in the past that is similar to this that resonated well? What do you think is missing? What could we add to improve this? Is there anyone else you think we should be asking for feedback? Those are just some ideas and obviously it depends on what you're trying t ...Read More