As a product marketer, what are some examples of the types of insights you used to gain insight from internal stakeholders?
Specifically types of questions that work best to draw out the information you need.
4 Answers
Scribe VP of Product Marketing • 5y
The key to keeping messaging initiatives on track is to ensure internal stakeholders are bought in and represented throughout the process. In addition to making sure they...
3070 Views
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 5y
Thanks for asking - love this question. I'll walk through some insights gained from our most common and often strongest partners for PMM. Insights from Sales: Strong ...
1007 Views
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Atlassian, Wiz, Splunk, Ting
In general, I would bucket the insights we need into a few different categories: for team planning and priorities, customer insights, and feedback on specific messaging o...
489 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
Some types of questions I like to ask to gain insight and feedback from internal stakeholders are:Where would you use something like this?Who could you see benefitting fr...
727 Views
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