When launching a product into a crowded market, how do you decide whether to position it as a category creator or a better alternative to existing solutions? What factors influence this strategic messaging choice?
1 Answer
Dialpad Vice President Product Marketing | Formerly at: GOOG, MSFT, AMZN, SFDC Grammarly + startups • 1y
Great question! My methodology involves assessing the opportunity and making a strategic decision about how to invest our resources. My model considers market readiness, ...
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