Dialpad Vice President Product Marketing | Formerly at: GOOG, MSFT, AMZN, SFDC Grammarly + startups • 1y
Great question! My methodology involves assessing the opportunity and making a strategic decision about how to invest our resources. My model considers market readiness, competitive differentiation, and GTM efficiency. I start with a SWOT analysis and talk with a handful of customers on our advisory board. This way I can understand the competitive landscape and our product differentiation while also getting insight from reall customers on market maturity and awareness – and value. If a product i ...Read More
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